2024 Toyota RAV4
Starting at $30.025
Highs: Distinctive looks, a bundle of standard safety features, does every job without fuss.
Lows: No flair beyond the exterior design, average acceleration and handling, base trim is spare and best avoide…
2024 Toyota RAV4
Starting at $30.025
Highs: Distinctive looks, a bundle of standard safety features, does every job without fuss.
Lows: No flair beyond the exterior design, average acceleration and handling, base trim is spare and best avoided.
Verdict: Newer rivals are beginning to close the gap, but the RAV4’s practicality, affordability, and ease of use still demonstrate why it's regularly one of America’s best-selling vehicles.
Overview
The Toyota RAV4 turns 30 this year, and it is still obvious why the compact crossover regularly ranks as the best-selling non-pickup in the U.S. There’s nothing flashy here; the RAV4’s focus is on getting every job done without a fuss. It is practical, fuel-efficient, and rugged-looking. Available all-wheel-drive systems add a little bite to the stylistic bark of an SUV that’s actually best when tackling familiar suburban tasks. It offers plenty of features and its wide price range suits shoppers of many budgets. A 2.5-liter four-cylinder and eight-speed automatic deliver restrained acceleration in the name of good fuel economy. Beyond the attractive base price, cargo-friendly interior, and sensible road manners, Toyota also includes a host of driver-assistance tech and desirable infotainment features as standard, two more ways the RAV4 continues to be a challenge for rivals to overcome. A hybrid and a plug-in-hybrid powertrain are also available, but we review those models separately.
What's New for 2024?
Army Green, a paint color already seen on several of Toyota's bigger trucks and SUVs, makes its way to the RAV4 this year. The hue will be offered on the Adventure and TRD Off-Road trims as a no-cost option. A two-tone color combo will also be available for these variants, paired with either a white or a black roof.
Pricing and Which One to Buy
The price of the 2024 Toyota RAV4 starts at $30.025 and goes up to $39.645 depending on the trim and options.
LE: $30,025
XLE: $31,535
XLE Premium: $34,425
Adventure: $36,220
Limited: $38,330
TRD Off-Road: $39,645
Although we’re drawn to the TRD Off-Road, we'd practice restraint and choose the mid-range XLE Premium. It provides plenty of standard equipment that the LE and XLE don't offer as standard or at all, such as fog lights, 19-inch wheels, a power liftgate, a moonroof, dual-zone automatic climate control, faux-leather upholstery, a leather-wrapped steering wheel and shift knob, and soft-touch armrests. Toyota makes its suite of driver-assistance features standard across the lineup, so there's not much reason to go with a pricier trim—unless, of course, you need rugged looks or ventilated seats.
