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Nabeel Azeez

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In this video Cardinal Mason teaches direct response marketing innovation tailor-made for new media, verbal copywriting. Copywriting has evolved beyond written content so it's time for you to tap into the potential of verbal communication. Mason shares his personal experiences and tips on how to make people feel strongly about your ideas and products, ultimately leading to increased sales.

💡 HIGHLIGHTS

00:00 How verbal copywriting made Mason over $5,000,000 and counting

02:56 The power of conviction

06:08 The anti-hook technique

08:16 Ready, fire, aim + conclusion & CTAs

🧔‍♂️ ABOUT CARDINAL MASON

Cardinal Mason is the co-founder and face of CopyMBA and the founder of Cardinal Agency. Mason started out as a freelance copywriter, going from zero to $50,000 per month at his peak. Flipping that into the Cardinal Agency where he offers bespoke email and SMS solutions for clients in several industries. He also launched CopyMBA and grew it to 7-figures in record time.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.

Included in your membership:

🧐 All your business, marketing & client management questions answered
📝 Unlimited copy critiques s..

In this talk, Nick Verge reveals the universal law of copywriting career success. Tactics come and go but universal laws will always be relevant and applicable. Watch Nick to find out how to apply them to as a freelance copywriter

💡 HIGHLIGHTS

00:00 Nick's intro

01:08 The corn-grower analogy for why so many copywriters are NOT successful

03:03 The ONE word that will determine whether or not you make it as a copywriter (it's not “sales”)

06:00 The key difference between the copywriters you've been watching and you

08:43 The conscious decision you need to make right now, before the end of Minority Copywriter Summit

10:25 Nick's advice for copywriters willing to take up the challenge

🧔‍♂️ ABOUT NICK VERGE

Nick Verge is a direct response copywriter and marketing strategist with over $33,000,000 in client results. He's written promos for Alex Jones, Jordan Belfort, Taylor Welch, Daniel Fazio, Brian Moncada and many others. He also runs The Copy Breakdown, a membership community where he coaches copywriters, entrepreneurs and marketing teams.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.

Included in your membership:

🧐 All your business,..

In this talk, Jim Clair reveals the most common mistakes copywriters make when reading, how to engage with the author and have a conversation with the book you're reading, and shares several examples of good writing from "real" books you can use to improve your copywriting.

💡 HIGHLIGHTS

00:00 Jim's intro and background as a copywriter

07:11 3 common mistakes copywriters make when reading

28:33 A passage from Alienated America that shows you how to address assumptions held by your audience and write bridging statements that lead the reader through your sales argument

33:08 A passage from Murray that shows you how to overcome your reader's objections by using analogies that make sense

36:32 Two examples from Jack Carr on how to write action-packed copy and explain technical details without boring the reader

39:14 An amusing passage from Bartleby, the Scrivener that shows you how to evoke curiosity and build tension in the reader, then pay it off or subvert their expectations

43:35 Jim recommends a few books to help you get started down this path of active reading

🧔‍♂️ ABOUT JIM CLAIR

Jim Clair is a retired direct response copywriter and the founder of The Good Word community. Jim cut his teeth in the hardcore world of internet marketing writing for direct response companies like The Tao of Badass, Venus Factor, Yoga Burn and many others. But he became disillusioned with the products he was selling and the type of copy he needed to write to promote them. So he quit. His experiences led him to creating The Good Word membership, where he reads great books and shares their wisdom, and also teaches people how to write copy in an ethical, non-sleazy way.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center th..

In this presentation, Joshua Lisec shares his framework for writing and publishing books that SELL your services and grow your business. This is a valuable topic for copywriters to understand because you may have a client ask you to help them write a book. Plus, pretty much every successful copywriter writes a book of their own at some point.

💡 HIGHLIGHTS

00:00 The specific function of a non-fiction book

04:01 A foolproof method for finding the title of your book

05:46 The number one obstacle between your customer and the outcome they want, and how your book helps overcome it

12:03 Book outlines aren't random. There's a logical way to discover and order your chapter headings. Here's how.

16:09 Your system of genius. What it is and how to document it.

22:43 What happens when you become an "author"

🧔‍♂️ ABOUT JOSHUA LISEC

Joshua Lisec is a #1 international and Wall Street Journal bestselling ghostwriter who has ghostwritten more than 80 books since 2011 on everything from metabolic health and internet marketing to political tell-alls and current events reporting that have been translated into several languages. After having multiple novels published by an independent publishing house, Joshua turned his talents to helping others achieve their own literary dreams. As a leading expert on author voice authenticity, Joshua has helped executives, coaches, inventors, multimillionaire and billionaire entrepreneurs, philanthropists, politicians, and religious leaders find the best way to say what’s on their minds and in their hearts. The only Certified Ghostwriter (California State University, Long Beach) and Certified Hypnotist (National Guild of Hypnotists), Joshua teaches a masterclass on hypnowriting, a method of ghostwriting that uses the techniques of hypnosis to structure a draft and refine a book. His persuasive-writing courses,
including “The Best Way To Say It,” have more than 2,700 students worldwide.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywrit..

In this talk, successful freelance copywriter Dennis Demori lays out his 5-step Stranger to Retainer system for finding retainer opportunities, selling retainer packages and managing retainer clients so they don't churn.

💡 HIGHLIGHTS

00:00 Why you should want retainer clients

05:48 How to identify retainer opportunities with prospects and existing clients

09:36 How to design and sell retainer packages

15:19 How to manage retainer clients long-term

🧔‍♂️ ABOUT DENNIS DEMORI

Dennis has been getting his hands dirty in marketing and sales for over 20 years. I sell over two dozen training products about freelancing, marketing, sales and copywriting. He's helped train hundreds of freelance email marketers and currently runs a small community called Email Kit. Dennis was the copy, email and offer coach at Likes Ain’t Cash, the biggest group coaching program on X/Twitter, where he helped over 100 clients launch and grow their online businesses from January 2023 to January 2024. Dennis has written for clients like Traffic & Funnels, Spy & Survival, Legion Athletics, IIFYM (If It Fits Your Macros), Street Athletics, Alex Berman, Chase Dimond and Ed Latimore.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your cra..

In this talk, Ben Settle takes you through his one-sentence client-less copywriter business plan, step by step. It's so simple you may not think much of it, but it's the key to the freedom all copywriters want.

💡 HIGHLIGHTS

00:00 Why you need a business plan to be client-less copywriter

00:59 The biggest mistake people make when picking a market to serve

04:00 How to find a “flagship offer,” your core product

05:48 How to find your “backend offer,” what you'll sell to customers

08:06 How to find your market so you can sell to them

10:14 A real example of a one-sentence business plan you can model

🧔‍♂️ ABOUT BEN SETTLE

“Whenever I go to parties and people ask what I do, I always say, ‘I’m like a bum, but who gets paid.’ And it’s true. A bum rattling a paper cup full of change on a street corner works harder than you will if you know just a few direct response marketing principles and combine them with email marketing correctly. This powerful combo lets you create any kind of lifestyle you want — including reducing your work day down to as little as 10-minutes, if you choose.” — Ben Settle

Ben publishes a monthly print newsletter called “Email Players” that costs $97.00 per month and is read by hundreds of people in over 30 countries — including by some of the most respected copywriters and marketers on the planet, such as A-list copywriters, publishers at prestigious direct marketing companies like Agora Financial, leading auto-responder & email trainers, world class copywriters … and more.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will br..

In this talk, Troy Broussard reveals why, despite NOT being a copywriter, he's able to outperform professional copywriters with his tiny audience. He'll also give you a stupid-simple writing system you can use to write daily emails forever and never run out of ideas.

💡 HIGHLIGHTS

00:00 Why you've never heard of Troy Broussard

02:40 Why a lot of copywriters miss the point of copywriting (this IS the point and you should focus on it instead)

05:36 The two fundamentals skills you need to win at life

10:27 A stupid-simple system for writing that creates the true outcome you want from your audience

17:33 What the world's greatest and most successful copywriters know about selling that YOU DON'T

21:46 How to make email great again

🧔‍♂️ ABOUT TROY BROUSSARD

Troy Broussard is a former navy nuclear submarine engineer who has built multiple successful and profitable businesses. His current gig is being the founder of several software companies like BerskerMail and Learnistic, to name a couple.

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.

Included in your membership:

🧐 All your business, marketing & client management questions answered
📝 Un..

In the keynote presentation of Minority Copywriter Summit, The Honorable Brian Lenney, US senator for Nampa, Idaho, shows newbie and novice copywriters how to get their first (or next) copywriting client... and keep them coming back for more. Brian has also generously shared his notes and resources for the presentation so you can access them at any time. If you'd like a copy off these notes, simply comment NOTES below.

💡 HIGHLIGHTS

00:00:00 Brian's introduction - how copywriting has changed his life

00:07:45 Getting started - finding problems people will pay you to solve, copywriting services you can make fast money with

00:24:30 - Finding clients fast - how to research prospects, find decision makers, word-for-word cold email scripts you can use immediately

00:52:37 Resources - Sample Loom video, cold outreach email templates, Javascript to edit any page live, example proposal/scope of work

🧔‍♂️ ABOUT BRIAN LENNEY

Brian Lenney helps founders, CEOs, and business owners bring in new names and new revenue through direct-response copywriting and conversion rate optimization. He's worked for some of the biggest brands on the planet like HubSpot, The Agora Companies, Rich Dad, M.I.T. (and many others.)

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywrite..

In this talk, Chris Orzechowski breaks down an email campaign that crushed for his client, Carnivore Snax.

💡 HIGHLIGHTS

00:00 Why Orzy loves writing for e-commerce brands and physical products

01:31 What to do with bad reviews

03:43 Applying direct response copywriting to e-commerce emails (a lot of brands overlook this)

06:11 How to transition from lede to pitch in an email

10:24 How to “stand for something” the right way by understanding your customer (and not talking down to them)

13:20 Writing with balls/ballsy copywriting

🧔‍♂️ ABOUT CHRIS ORZECHOWSKI

Chris Orzechowski got his start as a humble email copywriter. Since then he's built an email agency, a thriving info product business, published 3 books–Make it Rain, Scale While You Sleep, The Moat–and has just launched an X advertising agency. Chris is one of the few working copywriters I know whose style is REQUESTED by clients, “I need Orzy emails.”

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.

Included in your membership:

🧐 All your business, marketing & client management questions answered
📝 Unlimited copy critiques so you keep getting better
👨‍💻 Growing course library to ..

In this talk, Sean Macintyre of Copy That! reveals the lucrative demographic of buyers big brands ignore and even deliberately advertise against. Plus, he'll share 4 characteristics of this demographic you can leverage to sell to them, and an example of a promo that used these very methods to make millions and millions of dollars.

💡 HIGHLIGHTS

00:00 The demographic big brands ignore–and even actively market against–that spends more than anyone else

02:57 Four characteristics of this demographic you can take advantage of when trying to sell to them

11:33 An example of a promo that leaned into the beliefs of this demographic and made tens of millions of dollars as a result

🧔‍♂️ ABOUT SEAN MACINTYRE

Sean Macintyre is an award-winning, multimillion dollar financial copywriter. He's currently the publisher for Creating Wealth Publications. He's also a co-founder of the wildly popular YouTube channel and membership community, Copy That!

✊ ABOUT MINORITY COPYWRITER SUMMIT

Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.

✍️ ABOUT COPYSKILLS™

Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.

Included in your membership:

🧐 All your business, marketing & client management questions answered
📝 Unlimited copy critiques so you keep getting better
👨‍💻 G..

Darwisy Akmal is the first winner of our CopySkills™ “Bencivenga 100” Scholarship. Darwisy is a brand new copywriter – he only started a few months ago – who decided to take on a huge challenge. He hand-copied Gary Bencivenga's “Bencivenga 100 ” sales letter 10 times. The sales letter is 68 pages and 29,500 words long. We sat down with Darwisy to talk about his epic accomplishment.

If you're looking to hire a junior copywriter who's disciplined and works hard, visit darwisyakmal [dot] com.

💡 HIGHLIGHTS

00:39 Proof of work
02:21 Darwisy's motivation to take on the challenge
04:17 How long it took him to hand-copy 300,000 words
07:16 Why Darwisy quit his job as a real estate agent to become a copywriter
09:30 How Darwisy “learned” copywriting by hand-copying the letters
13:00 How we're going to help Darwisy turn this achievement into client work
14:11 Why hand-copying is not fashionable even though the greats did it
16:39 How to hire Darwisy if you need a copywriter
16:55 Why it's important to be a DOER not a TALKER
19:22 How to win the CopySkills™ “Bencivenga 100” Scholarship and what you win when you finish

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Created 6 years ago.

16 videos

Category Business & Finance

This is the nabeelazeez dot com channel for direct response copywriting, growth marketing, and business strategy.