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Jan 30, 2024

Let’s Discuss Writing Goals v Meditating on Goals & Businessman Fisherman Story - Idea Diary Ep.23..

In Episode 237 of Idea Diary - Today, I ramble about the classic businessman/fisherman story about asking yourself what is the end goal, and why take unnecessary steps to get there.
Plus, I talk about results of writing down goals versus meditation daily on goals.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

SHOW MERCH: Get Your Own Idea Diary
Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!
Buy Diaries & More at https://goalparty.com

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#BusinessLifestyle #Meditation #BecomeWhoYouAre

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.
—
Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.
—
Website: https://www.valerieaiello.com
—
Subscribe to follow my business journey!

Youtube: ⁠https://www.youtube.com/valerieaiello⁠
LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠
Twitter: ⁠https://twitter.com/valerieaiello⁠
Facebook: ⁠https://www.facebook.com/valerieaiello⁠
Instagram: ⁠http://instagram.com/valerieaiello/⁠
Medium: ⁠https://medium.com/@valerieaiello⁠

Jan 30, 2024

147 5:49

Jan 25, 2024

Let’s Discuss Being the Best Quitter - Idea Diary Ep.236

In Episode 236 of Idea Diary - Today, I ramble about knowing when to fold them.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #Quit #BecomeWhoYouAre

Jan 25, 2024

146 19:00

Jan 23, 2024

Let’s Discuss Personal Brand as a Creative Medium- Idea Diary Ep.235

In Episode 235 of Idea Diary - Today, I ramble about 10 reasons to create a personal brand just for you!
PERSONAL BRAND AS A CREATIVE OUTLET

1. Being Remembered
2. Document Growth
3. Practice Chops - visual art audio book music
4. Not Just Consuming - creating
5. Real Self v Ideal Self
6. Rejection doesn't exist - overshare or highlight
7. Accepting yourself to become who you are
8. Don’t try - be you now or decide to change
9. No reward except personal happiness today
10. One person inspired - make an impact

Watch:
Let’s Discuss Ideal Self v Real Self, Carl Rogers, Lion King Remember Who You Are - Idea Diary Ep229
https://www.youtube.com/watch?v=m5r0loTpTKE

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #PersonalBrand #BecomeWhoYouAre

Youtube: ⁠https://www.youtube.com/valerieaiello⁠
LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠
Twitter: ⁠https://twitter.co..

Jan 23, 2024

148 5:55

Jan 20, 2024

Let’s Discuss Bad Ideas Only Meetings - Idea Diary Ep.234

In Episode 234 of Idea Diary - Today, I ramble about holding bad ideas only meetings to brainstorm!

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #OverSharing #CathrinManning

Jan 20, 2024

164 13:15

Jan 18, 2024

Let’s Discuss Oversharing v Highlighting on Social, Vulnerability Hangovers, Rachel & Dave Hollis

In Episode 233 of Idea Diary - Today, I ramble about oversharing for personal brands and businesses. Vulnerability Hangovers - What Are They?
WATCH:
Cathrin Manning unedited conversation about 2023...
https://www.youtube.com/watch?v=vYz8i6ExZ-Q

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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⁠#BusinessLifestyle⁠ #OverSharing #CathrinManning

Jan 18, 2024

168 11:30

Jan 16, 2024

Let’s Discuss Upgrading to New Realities, You Can Always Put Yourself Back If It Sucks

In Episode 232 of Idea Diary - Today, I ramble about building frequency to move to a new level isn’t as scary as I thought it might be. If I go forward and move too fast or make a mistake, the frequency I currently live in is always available to come back to. Not a big deal to change everything to see what’s on the other side of trying new things.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #2024 #ProgressYear

Jan 16, 2024

178 0:59

Jan 14, 2024

Idea Diary Podcast - progress over perfection #2024 #businesslifestyle

Jan 14, 2024

173 10:26

Jan 13, 2024

Let’s Discuss Hello 2024 & 2023 Was A Progress Year - Idea Diary Ep.231

In Episode 230 of Idea Diary - Today, I ramble about not hitting all my goals in 2023, and how I want to move forward in 2024. I’m feeling the winds of change, and needing something new in my life.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
BUY ME COFFEE:
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#BusinessLifestyle #2024 #ProgressYear

Youtube: https://www.youtube.com/valerieaiello
LinkedIn: https://www.linkedin.com/in/valerieaiello/
Twitter: https://twitter.com/valerieaiello
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Medium: https://medium.com/@valerieaiello

Jan 13, 2024

168 10:26

Jan 13, 2024

Hello 2024 & 2023 Was A Progress Year - Idea Diary Ep.231

In Episode 231 of Idea Diary - Today, I ramble about not hitting all my goals in 2023, and how I want to move forward in 2024. I’m feeling the winds of change, and needing something new in my life.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
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#BusinessLifestyle #2024 #ProgressYear

Jan 13, 2024

265 9:09

Nov 02, 2023

Let’s Discuss Consumption vs. Creation & No Rewards Except for Improvement - Idea Diary Ep.230

In Episode 230 of Idea Diary - Today, I ramble about asking about what is your percentage about how much you consume verses how much you create in day, week, month, or year……let me know!

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #Consumption #Creation

Nov 02, 2023

338 13:12

Sep 14, 2023

Let’s Discuss Ideal Self v Real Self, Carl Rogers, Lion King Remember Who You Are -Idea Diary Ep229

In Episode 229 of Idea Diary - Today, I ramble about Carl Rogers Therapy analysis of comparing your ideal self with your real self and making sure you are living a fulfilled with as little incongruence as possible. Plus, show tip watch the Lion King scene where Simba remembers who he his.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
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#BusinessLifestyle #RememberWhoYouAre #CarlRogers

Sep 14, 2023

362 11:07

Sep 05, 2023

Let’s Discuss Dee Wallace on Next Level Soul & Good Advice From Shallon Lester - Idea Diary Ep.228

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb
In Episode 227 of Idea Diary - Today, I ramble about Dee Wallace starting everyday saying, “What Can I Create Today!” Inspirational episode for trusting yourself, allowing things to unfold without expectations, and loving money! Which I love too. Also, Shallon Lester had some good advice on her Instagram. No one is coming for you. No one who is moving through life with hard work, determination, and authenticity is judging you or trashing you for trying your best to be more amazing.

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#BusinessLifestyle #DeeWallace #NextLevelSoul #ShallonLester

Sep 05, 2023

392 6:34

Sep 02, 2023

Let’s Discuss Shiadanni opening for Lana Del Ray in Mexico Stadium Concert - Idea Diary Ep.227

In Episode 227 of Idea Diary - Today, I ramble about Shiadanni, a huge TikToker & indie musical artist that Lana Del Ray personally selected to open for her stadium concert in Mexico. Amazing story about a larger artist giving a smaller a huge opportunity.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle#Shiadanni #LanaDelRay

Sep 02, 2023

349 11:38

Aug 18, 2023

Let’s Discuss Hero, Hub, Help Youtube Content Strategy - Idea Diary Ep.226

In Episode 226 of Idea Diary - Today, I ramble about the Hero, Help, Hub YouTube content strategy concept, which I think is better described as Discover, Biography, Hangout content strategy.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #BusinessPodcast #HeroHubHelp

Aug 18, 2023

379 7:55

Aug 16, 2023

Let’s Discuss Quantum Jumping, Burt Goldman & BAGHA the Ancient Empowerment - Idea Diary225

In Episode 224 of Idea Diary - Today, I ramble about how awesome Bert Goldman is, and his Quantum Jumping techniques.

Quantum Jumping | Burt Goldman
https://www.youtube.com/watch?v=YHVTfDEQID0&t=5s

Burt Goldman Quantum jumping 2 - The next Level
https://www.youtube.com/watch?v=yRgY6Rkj9aI&t=115s

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

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#BusinessLifestyle #BusinessPodcast #QuantumJumping #BertGoldman

Aug 16, 2023

309 11:20

Aug 10, 2023

Let’s Discuss The Jose Silva Method Mental Video Technique - Idea Diary Ep.224

In Episode 224 of Idea Diary - Today, I ramble about using the Mental Video Technique in the month of August to make some magic happen. I share seven steps on the podcast that you do throughout the entire day. It’s simple, but also a little more fun than just wishing & letting go of desires that never happen. This is mind control techniques using the Silva Method.

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
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#BusinessLifestyle #BusinessPodcast #BecomeWhoYouAre

Aug 10, 2023

269 12:46

Aug 09, 2023

Let’s Discuss SHOW IS BACK, Time Organization, & New Book Published - Idea Diary Ep.223

In Episode 223 of Idea Diary - Today, I ramble about bringing the show back up to speed, working on my chops, and releasing my first book “Become Who You Are.” Available where all books are sold.
CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
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#BusinessLifestyle #BusinessPodcast #BecomeWhoYouAre

Aug 09, 2023

793 14:50

Mar 12, 2022

Let’s Discuss EVERGREEN Social Media vs. SHORT-LIVED Social Media- Idea Diary Ep.222

In Episode 222 of Idea Diary - Today, I ramble about a HUGE A-Ha moment that I got from watching a Sunny Lenarduzzi video. I’ve always know that something sucks about Facebook, IG, Twitter, Linkedin, but Youtube is so awesome and valuable, and now I realize why. Youtube is EVERGREEN, which is content that is most likely to be valuable for a longer period of time; possibly forever. Plus, social media platforms like Youtube, Pinterest, Personal Blogs are more valuable for your brand, because people are searching for a certain topic, and then discovering YOU. No one is really on Facebook, Linkedin, or Instagram to find answers to questions. Those are more NOW platforms. No one really goes to old tweets to see what you tweeted about yesterday. They usually just follow, and keep up with the future posts. Divide you social platforms in your mind from EVERGREEN long-lasting content with SHORT-LIVED Today only content that really only works if you have a current audience. This is not to say that you can’t grow an audience on a short-lived social media platform, but it’s an up-hill battle. You’ve got to be super involved with all the trends, and possibly make it a full-time effort until you reach success. (I know there are a ton of people that may say it doesn’t take a bunch of time, but I would consider research and getting good at a platform like Instagram Fame takes tons of research to be a real expert. This is an exciting revelation for me.

I don’t know about you, but I am focusing solely on EVERGREEN Social. (Note: I would consider TikTok the best of both worlds, because the algorithm currently will feed old content to new followers.)

WATCH:
Sunny Lenarduzzi
If I had to start over I’d take these 8 steps to make $1 million.
https://www.youtube.com/watch?v=BYN-SOspljU&t=8s

SHOW MERCH: Get Your Own Idea Diary
https://www.amazon.com/dp/0991338839
Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

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#BusinessLifestyle #EvergreenSocial #OnDemandSocial

Mar 12, 2022

869 9:12

Mar 10, 2022

Let’s Discuss Having One Business with Multiple Unique Brands - Idea Diary Ep.221

In Episode 221 of Idea Diary - Today, I ramble about how it’s smart when companies that create unique individual brands under one main company.

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#BusinessLifestyle #Brands #RevenueStreams

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Mar 10, 2022

828 8:00

Mar 04, 2022

Let’s Discuss Battlecry (Slogans & Taglines) (Laura Ries 2015) - Idea Diary Ep.220

In Episode 220 of Idea Diary - Today, I ramble about Laura Ries’ book, “Battlecry” from 2015!

My Notes From the Book:
Create a “Battlecry” or slogan that easily says what it is that your brand gives the consumer and what it is in as few words possible. Also, keep in mind that it’s best to highlight on the category that your business is in first, then work on selling your brand. Also, don’t forget to pick a tagline that gets your employees excited as well as your customers!

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#BusinessLifestyle #LauraRies #Battlecry

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Mar 04, 2022

821 11:25

Mar 04, 2022

Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

In Episode 219 of Idea Diary - Today, I ramble about Laura Ries’ book, “Visual Hammer” from 2012!

My Notes From the Book:
SHAPE Visual Hammer Examples- Mc Donald’s Golden Arches, Target, Bass Ale Triangle, Micky Mouse Head, Mac Apple
COLOR Visual Hammer Examples - Louboutin Red Bottoms Shoes, Wendy’s Red Head Girl, Dollar General Yellow vs Dollar Tree Green
PRODUCT Visual Hammer Examples- Lifesaver Candy, Coke Bottle Shape, Converse Shoe Design, Adidas Stripe Design
PACKAGE Visual Hammer Examples - Pom Juice Bottle, Monster Energy Drink Large Can, Red Bull Energy drink small and tall can  ACTION Visual Hammer Examples - Tropicana Juice Orange with Straw, Rice Krispies Snap Crackle Pop, Kool Aid Man Smash through wall, Pillsbury Dough Boy touch tummy, Oreo Cookie Twist and lick
FOUNDER Visual Hammer Examples - Elon Musk Tesla, Paul Newman Foods, Colonel Sanders KFC, Kate Hudson Vodka/Workout Pants, Rachel Ray Dog treats
SYMBOL Visual Hammer Examples - Nike Swoosh, Mercedes Peace sign, Micky Mouse Ears Disney, Mac Apple, Twitter Blue Bird CELEBRITY Visual Hammer Examples - Cosby & Pudding Pops, Keanu Reeves Square Space
ANIMAL Visual Hammer Examples - Aflac Duck, Geico Gecko, Chucky Cheese, Twitter Blue Bird, WWF Panda
HERITAGE Visual Hammer Examples - Wells Fargo, Ford Cars, USAA insurance

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#BusinessLifestyle #LauraRies #VisualHammer

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Mar 04, 2022

829 15:06

Feb 23, 2022

Let’s Discuss Focus: The Future of Your Company Depends on It (Al Ries 2005) - Idea Diary Ep.218

In Episode 218 of Idea Diary - Today, I ramble about Al Ries’ book, “The Future of Your Company Depends on It ” from 2000!

My Notes From the Book:
* Line Extensions can kill a brand, For Example when A1 Steak Sauce decided to invest 18 million into making an A1 Chicken Sauce, which obviously no one has ever heard of.
* Just buying and selling line extensions is not a business.
* Small towns have "general stores," large cities have tons of specialty stores. I think the internet creates millions of micro store opportunities.
* Specialization makes countries and companies rich. Also, it can make people rich.
* Technology and products do not converge to survive, and diverge. (However, I think over time technology is converging. Smartphones are now television, radio and telephone combined. I think when this book was written, Al was correct about this thought. However, the speed of technology at this point in 2022, I would like to ask his opinion on this point.
* TOYS R US was successful at the time this book was written, and was the category leader in toy stores. Amazon didn't kill TOYS R US, like we all assume. The investors of the company loaded the company with debt, and drove it into bankruptcy. Also, a cold warehouse style of shopping for toys drove the brand down in its category.
* Managers hired need to be specialized in their field. Remember "Bottom's Up Marketing" Senior Management/Executives, usually can't relate to customers, and Mid-level Management want to diversify strategies to make sure they don't fail, and lose their jobs. Which totally loses the branding and marketing focus. These two groups usually think that growth can do no wrong, but this is false.
* When starting your brand. Select your category. Decide if you want to be better, or different. Better is usually only an option for the #1 Spot in any category, and doesn't actually need to be the better product. Leaders own their category, and own a word in the mind of the consumer. To win a spot on the ladder, you need to be different.
* Defend your leadership by launching a second brand.
* The Market is created by new products and ideas.
* Business needs competition. If you are first and have no competitors, then you can experiment with line extension, but once you have competition you have to defend your spot on the ladder.
* What single product is your best hope for the future? 80/20 Rule. Out of 100% of your efforts, only 20% of your time working is what moves you forward.
* Centralized companies are more focused, and more successful.
* Focus takes time
* Focus is simple
* Focus is immediately understandable
* Focus is not a strategy
* Focus is not forever.
SHOW MERCH: Get Your Own Idea Diary
https://www.amazon.com/dp/0991338839
Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Feb 23, 2022

891 12:01

Feb 22, 2022

Let’s Discuss 11 Immutable Laws of INTERNET Branding (Ries & Ries 2000) - Idea Diary Ep.217

In Episode 217 of Idea Diary - Today, I ramble about Al Ries and Laura Ries’ book, “11 Immutable Laws of INTERNET Branding” from 2000!
SHOW MERCH: Get Your Own Idea Diary
https://www.amazon.com/dp/0991338839
Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always
BUY ME COFFEE:
https://gumroad.com/l/VazlaO

Thank you so much for listening today!
#BusinessLifestyle #AlRies #LauraRies

Gumroad: https://gumroad.com/valerieaiello
Medium: https://medium.com/@valerieaiello
Youtube: https://www.youtube.com/valerieaiello
LinkedIn: https://www.linkedin.com/in/valerieaiello/
Twitter: https://twitter.com/valerieaiello
Facebook: https://www.facebook.com/valerieaiello
Instagram: http://instagram.com/valerieaiello/

Feb 22, 2022

843 17:49

Feb 18, 2022

Let’s Discuss Positioning: The Battle for Your Mind (Ries & Trout 1981) - Idea Diary Ep.216

In Episode 216 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Positioning” from 1981!
Chapter 1: What Positioning Is All About
Positioning is not about creating something new, it's about manipulating what the people already think, It's about bridging your product's communication design and reputation with what already exists. Keep The Message Simple! Don't try to change someone's mind. It's impossible to change. FOCUS your brand. Be honest. Own a word in the mind of the consumer, and have a visual hammer! Look for your branding positioning solution in the customer's mind. Position is to accept perceptions, then restructure those perceptions to create this position you desire.
Chapter 2: The Assault on the Mind -Messages get lost in the number of media platforms we have in 1981, Just think about how much easier it is to get lost in the era of the internet and social media.
Chapter 3: Getting into the Mind -Communication can only happen in the right place at the right time. Be the first or think of a new category to be #1 Spot on the ladder. Don't name your brand something generic.
Chapter 4: Those Little Ladders in Your Head -The mind has no room for new stuff, unless it is related to something old and familiar. #1 Spot is first. Be proud to be #2 Spot. Own a word in the mind of the consumer, and have a unique position on the ladder of your category. Like BMW chose to focus on being the best car to drive within the import car category, and won the #1 Spot with that focus.
Chapter 5: You Can’t Get There from Here -Don't Fight Facts! Sometimes it's going to happen from the point you are at. Start over, or forget it.
Chapter 6: Positioning of a Leader -Leaders should not try to drive competitors out of business. Create a new category if you can to be number one, or be happy being #2. Only 2 brands will dominate a category. Strategy and tactics will define and differentiate your business, and Press will make your business exist.
Chapter 7: Positioning of a Follower - Copycat products fail to achieve reasonable sales goals. Being "better" than your competitor doesn't work. Look for blindspots of competitors, and create and market your brand based on that. Focus, and do not try to appeal to everyone. For example, Southwest Airlines decided to focus on being affordable over focusing on being a fancy airline, and they consistently had profits once they did that.
Chapter 8: Repositioning the Competition - To create a new idea or product, you must move old ideas out. Being "better" than your competitor is not effective advertising. When creating something new, compare it to something old. Like Sugar-Free products mentions "sugar," but the product has no sugar. The first car was called "horseless carriage" which was a reference to what a car was before there was a car.
Chapter 9: The Power of the Name A name that tells a customer what it is, is a HUGE benefit. Full notes available by contact form at www.valerieaiello.com

Feb 18, 2022

660 7:45

Feb 16, 2022

Let’s Discuss Bottom-Up Marketing (Ries & Trout 1990) - Idea Diary Ep.215

In Episode 215 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Bottom-Up Marketing” from 1990!

Some Notes Below:

1. Go down to the frontline of the customer, and what they need, want and lifestyle trends
2. Monitor trends in customer lifestyle
3. Narrow focus on a tactic
4. Turn tactic into strategy, and tactics become the reason for business existing
5. Sell Strategy ideas to top management
6. Launch
7. Cut losses fast to change failure quickly

Tactics dictate the most effective strategy for a company - not the other way around.
A tactic is an idea, a combative mental angel that differentiates your product from all others in your category.
Marketing is the strategy of a business
A company organizes all marketing activities in an effort to maximize sales
A strategy is the big picture (where the company wants to go) while a tactic is the details (what to do to get there)

1. Start with customer
2. Narrow down your tactic
3. breakdown how to implement strategy with middle management
4. Sell the strategy to the top executives

Senior management of a company are generally the most isolated from the real world of the consumer
Middle managers are tempted to not focus on one tactic and try all kinds of tactics which can water down the entire strategy
It’s a mistake trying to get the customer to fit into your Strategy
Planning process should leave room to pivot and drop things that aren’t working.

Example of top-down marketing failures:
GM trying to make computers
Xerox trying to make computers
Car makers trying to make cars that customers don’t really want.

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#BusinessLifestyle #RiesAndTrout #BottomUpMarketing

Feb 16, 2022

Created 3 years, 4 months ago.

68 videos

Category Business & Finance

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello
https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb

If you liked today's show, you can always
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"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.
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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.
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Website: https://www.goalparty.com
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