Edward L. Bernays interview_ 1986-10-23
Bernays fails to mention that he read the book Public Opinion, by Walter Lippmann, before he wrote Crystalizing Public Opinion.
Idea's as weapons to fight Woodrow Wilson's war that ends all wars.
The Freedom of the seas
Winning Public goals with ideas
Selling idea's as a product
Everything relies on public consent
The Century of the Self is a revealing British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalyst Sigmund Freud and his nephew, PR consultant Edward Bernays, the father of American propaganda. This series is about how those in power have used Freud’s theories to control the masses in an age of consumerism, self-indulgence and self-importance.
Where once the political process was about engaging people’s rational, conscious minds, as well as facilitating their needs as a group, they now appeal to primitive impulses that have little bearing on issues outside the narrow self-interests of a consumer society.
The Century of the Self reveals the roots and methods of consumerism and commodification and their implications over the last 100 years.
Emitido el 1/7/2020
This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.
Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.
Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.
The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.
This episode explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.
Sigmund Freud's daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
It was the start of the all-consuming self which has come to dominate today's world.
This is an investigation into how and why we are manipulated according to group pressures and unconscious desires. I just wish the video maker had mentioned how White people are the only ones who are not allowed to identify with their group, and how there is nothing wrong with a race being a cohesive and healthy group.
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Edward Bernays: „Wenn wir die Mechanismen der Meinungbildung der Massen verstehen, ist es möglich sie zu kontrollieren ohne dass sie überhaupt merken gesteuert zu werden! Edward Bernays“. Wie werde Massen innerhalb kurzer Zeit um 100% umgepolt? Z.B. 1914: US-Präsident Wilson und die Öffentlichkeit lehnten eine Kriegsbeteiligung ab. Ein Jahr später, nach der Kampagne der Creel-Komission (CPI) wo Bernays Mitglied war, Gab es Breite Zustimmung zum Kriegseintritt. So konnte auch der Arbeiterfeindliche Kapitalismus den Arbeiter schmackhaft gemacht werden und auch Kampagnen für das Rauchen von Frauen erfolgreich geführt werden. Auch Göbbels und die NationalSOZIALISTEN nutzen diese Techniken. Detto auch Rosevelt im WKII. Damals wie heute wird mit Ängsten und/oder Gefühlen manipuliert siehe Brutkastenlüge, Giftgas von Sadam Hussein, Tonkinzwischenfall, KZs in Jugoslawien, 9/11, Klimalüge und viele weitere sowie ganz aktuell die Propaganda rund um Corona wo viele namhafte seriöse Mediziner widersprechen! „Die Aufgabe von PR ist es Ereignisse zu inszenieren die außergewöhnlich sind und daher Nachrichtenwert haben. Nachrichtenwert hat alles erstmalige.“
The scientific technique of shaping and manipulating public opinion; engineering consent. Read by Alan Taylor-Shearer
Full Text, first printing, 1928 https://archive.org/details/BernaysPropaganda
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(Retrieved from https://youtu.be/V8GHK1FWNeo)
[admin*Zundel did not know this, but this is what Horst Mahler revealed: “And so it was Jews, and not Goebbels, who said that ‘The lie must just be big enough and be repeated endlessly to be believed as truth.’ And what did we learn in school? That this was the Maxim of National Socialist propaganda. But the truth is laid down in a book written by Jew Edward Bernays. He was a nephew of Sigmund Freud and well acquainted with psychoanalysis - a Jewish discovery, and a very important one – and studied how man could be manipulated via these emotional mechanisms. Bernays wrote ‘Propaganda’, and in the Anglo-Saxon, ‘propaganda’ is equal to ‘lie’. Bernays developed this and said, ‘We can force through any lie. It just has to be big enough so that a normal person says, ‘Well, that cannot be a lie!’ Then the lie cannot be recognized as such. And the lie has to be repeated continuously. Then it is believed and is powerful because it is the belief in a ‘truth.’” (spoken by Horst Mahler). THE HOLOCAUST IS THE BIG LIE REPEATED INCESSANTLY AND ETERNALIZED IN MOVIES, BOOKS, HISTORY BOOKS, NOVELS, TELEVISION, ETC. - ALL UNDER THE CONTROL OF THE JEWS. YOU CAN'T PUBLISH OR PROMOTE A BOOK ON A BIG SCALE THAT TELLS THE TRUTH ABOUT HITLER AND THE NAZIS OR THAT EXPOSES THE HOLOHOAX AND MAKE GOOD MONEY. AND YOU'LL MAKE 75$ A YEAR IF YOU SELF-PUBLISH!!!
The Century of the Self (Full Documentary)
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticism the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today's world. Originally broadcast on 29th April 2002.