Why Hollywood's Obsession with "4-Quad Movies" is Insane

The whole concept of the "four quad movie" is sort of like a unicorn -- interesting to think about, but probably not real. A "four quad movie" is one that is supposed to appeal to all audiences equally (males over/under a certain age break + females over/under that age break), and therefore be a "box office guarantee."

In actually, striving for that elusive goal has been one of the biggest reasons behind the current obsession with sci-fi/fantasy thrillers and the unofficial yet clear disdain for "character-oriented," "chick flicks," or "festival favorites." We debunk this thinking and showcase some recent examples where addle-pated executives try to fight their natural quadding!

Yes, this is somewhat technical, but it will be increasingly important as the industry strives to recover audiences it has lost -- and prevent a similar problem (already nascent) in streaming.

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Want to know more about the jobs picture in the entertainment industry? See the LA Economic Development Corporation report on jobs in the digital arts. http://laedc.org/2018/02/08/report-ccw-dme/

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