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Bradley Sutton talking about Maldives Honeymoon Product launch strategy:
https://www.helium10.com/podcast/amazon-launch-strategy/
Bradley further discusses it on LinkedIn: https://www.linkedin.com/video/live/urn:li:ugcPost:6741663242092986368/
When it comes to selling on Amazon, one of the most important moments is the period just after the initial product launch. It’s referred to as the “honeymoon” period and there’s a lot of talk in e-commerce communities about just how much extra “juice” Amazon gives to brand new products.
Of course, it’s in Amazon’s best interest that products (and sellers) be successful. That’s why (according to popular thought) they give new ASINs a little extra ranking push.
In this episode of the Serious Sellers Podcast, Helium 10’s Director of Training and Chief Brand Evangelist, Bradley Sutton takes a little “honeymoon” of his own. Because he wanted to showcase his new Amazon launch strategy involving aspects of the honeymoon period, he wanted to take a trip. Because this is episode 200, and because the strategy that he had come up with was so extraordinary, he wanted to go somewhere special.
If you Google “extravagant honeymoons,” one of the first things that pops up is the pristine nation of islands in the Indian Ocean called the Maldives. So, of course Bradley traveled 30 hours each way for a 24 hour stay to record this podcast.
After listening to his “Maldives Honeymoon” strategy, I think you’ll agree that it warrants such a special name!
In episode 200 of the Serious Sellers Podcast, Bradley presents the Maldives Honeymoon:
02:15 – A Passion for Amazon Product Launches
04:45 – Where Did the Name, “Maldives Honeymoon” Come From?
06:30 – What are the Key Factors that Cause the Maldives Effect to Happen?
09:30 – Related Keywords Fuel a March to Page One
14:45 – Reverse Engineering Amazon Ranking Success
17:30 – Waiting to Create the Listing Makes a Big Difference
22:30 – How to Send Multiple Signals to Amazon
26:00 – The Maldives Effect Seems to Work with Mature Products
31:00 – Making Product Launches More Accessible
35:30 – Title Keywords Have Super-Powers
41:00 – Leveling-Up with Phrase-Form Keywords
46:00 – Taking Advantage of FBM and 3PLs
49:00 – What the Serious Sellers Podcast is All About
51:00 – Bradley’s Travel Hacks
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