The Century Of The Self - One: Happiness Machines.Adam Curtis' acclaimed series

Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. This series is a MUST SEE for all those who want to know the truth about the use of subliminal manipulation of the subconscious to induce the "buying of products" - be they consumer goods, policies, or politicians.
,,,and ultimately the creation of "false flag" operations to induce the "nightmares" [nexuses of evil, terrorism, etc.] needed to maintain the allegience to these "products" that only a common enemy can achieve...
"The enemy of my enemy is my friend.".
Creator, Adam Curtis, has graciously made this BBC series available for download in various formats at Internet Archive here:
http://www.archive.org/details/AdamCu...
EPISODE DETAIL: Happiness Machines
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas and use them to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
It was the start of the all-consuming self which has come to dominate today's world.