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AFTERSHOCK Rolls Out New Plans Aimed at Retailers
https://www.newsarama.com/47996-aftershock-rolls-out-new-plans-aimed-at-retailers.html
As AfterShock Comics begins its fifth year of publishing in 2020, the top independent imprint behind titles including ANIMOSITY, A WALK THROUGH HELL, DARK ARK, BABYTEETH and 2019’s breakout hit, DARK RED, announced today a new publishing, pricing and retailer incentive program to begin in February.
“Without question, our success to date has been due in large part to support from comic shop retailers throughout North America and beyond,” said Steve Rotterdam, Senior Vice President of Sales & Marketing at AfterShock. “To ensure that continues and that we’re being the best possible partner, we’re continually improving upon how we go to market, how we represent the work of our creators, how we communicate with our fans and how we connect with and secure new readers.”
To that end, AfterShock is entering 2020 with a commitment to solicit new projects only once the first two issues of a series are completed and ready to be previewed by retailers with a third issue already scripted.
“While unexpected gaps in publishing schedules do happen, we look to avoid them at all costs,” said Joe Pruett, AfterShock’s CCO and Publisher. “We’re determined to do what we can to keep things on track when delivering our content to retailers and fans alike.”
First issues of new series will also get extra attention. Each new #1 will feature four additional pages of relevant content as well as a cardstock cover for $4.99, while issues #2-5 (the typical length of a first story arc from AfterShock) will remain priced at $3.99.
AfterShock is also making adjustments to its returnability and retailer cover incentive..
