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How Do You Write A Good Headline? Use This ONE Awesome Trick! @TenTonOnline
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Transcription:
how do you write a good headline
In your marketing, sales messages, and even the headlines you use for your articles and posts and your email subject lines, there's a powerful technique you can use to attract more attention. And that is to use specificity. What this means is to use very specific numbers, projections, or results.
Here's an example: What sounds better -- "How To Increase Your Sales," or "Increase Your Sales 27%"? The second one is much more powerful, right? Why? Because it isn't vague or broad or general. It's very specific -- 27%.
Not 20%. Not 30%...27%. And then maybe in your article, email, or messaging, you cite a study or report to back this number.
So be super-specific. This subject line, "Increase Your Email List With This Simple Method" is okay and uses a bit of curiosity...But "Use Video To Magnetically Attract 2,239 New Subscribers In Just 7 Days" is way, way more specific.
Readers know EXACTLY what they're going to get. It's intriguing. It offers something extremely specific and tangible within a specified amount of time. Really, it promises a very spec..
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