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Why Comic-Con ‘At Home’ Was a Bust
via variety.com
If a fan convention is held on the internet and no one’s there to talk about it, does it make any noise?
That was the overwhelming experience with Comic-Con@Home, the virtual fan convention that ran from July 22-26. It was meant to replace San Diego Comic-Con, the massive annual fan gathering that was forced to cancel due to the COVID-19 pandemic. Despite A-list panels for “The Walking Dead,” the Star Trek Universe, and two Keanu Reeves movies, Comic-Con@Home cast a pale shadow in comparison to Comic-Con of recent years — perhaps the starkest example yet of what we lose when we lose the live experience.
According to data from social media analytics firm ListenFirst, tweets that mentioned Comic-Con@Home were down 95% from 2019’s live convention — just 93,681 tweets over the five-day event, against 1,719,000 tweets in 2019. Tweets about the top 10 TV events were similarly down 93%, and tweets about the top 5 movie panels were down a shocking 99%.
Views on YouTube, which hosted the vast majority of Comic-Con’s panels, were scarcely better. Average views for Thursday, which have had the longest period for people to watch them, are hovering around 15,000 per panel. On the one hand, that’s over double the capacity for Comic-Con’s biggest live venue, the famed Hall H. On the other hand, 😬.
In terms of YouTube views and social media impact, by far the best performing panel for Comic-Con@Home was for “The New Mutants,” 20th Century Studios’ long-suffering Marvel Comics adaptation which has had its released date pushed four times sin..
