10cc I'm Not In Love - Beauty and The Beast Version

with clips, taken from "Beauty and the Beast" from "Fractured Fairy Tale"
as featured on "The Adventures of Rocky and Bullwinkle Show" 1959-1961

I'm Not in Love by 10cc:

‘The drummer said it was crap and we were just about to scrap the whole thing. Then I heard the studio’s secretary singing it – and the window-cleaner whistling it’

Eric Stewart, singer-songwriter, keyboard
I met this gorgeous girl called Gloria at Halifax town hall. I was 18. She was 16. Three years later, we got married. A few years after that, Gloria told me: “You don’t say ‘I love you’ much any more.” I told her that, if I said it all the time, it would sound glib. But I started wondering how I could say it without using those actual words. So “I’m not in love” became a rhetorical conversation with myself – and then a song.

I wrote the lyrics in a couple of days. The line “I keep your picture up on the wall, it hides a nasty stain” was about the crack in my bedroom wall at my parents’ house in Manchester. I’d put a photograph of Gloria over it. When I took the song to the band, they said: “‘I’m not in love’? What on earth is that? You can’t say that!” But Graham Gouldman, our bass-player and chord-master, agreed to work on it with me. We both liked The Girl from Ipanema, so gave it a similar bossa nova style. Then Kevin Godley, our drummer, said it was crap.