Edward Bernays, The Father Of Public Relations (Propaganda) Appearing On David Letterman Show (1985)

Edward L Bernays, the "Father of Public Relations", author of the book "Propaganda", and the nephew of the psychoanalyst Sigmund Freud, transformed consumer culture In America, He was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor (i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience).
After World War I, Bernays and Doris Fleischmann, whom he later married, opened their own public relations office. Their first clients included the U.S. War Department, which wanted to persuade businesses to hire returning war veterans. For one client, Venida hairnets, Bernays publicized the danger of women workers’ wearing long, loose hair in factories and restaurants. As a result, several U.S. states passed laws requiring factory workers and female food-service employees to wear hairnets.
A vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public Opinion (1923), Propaganda (1928), and Public Relations (1952). He edited The Engineering of Consent (1955), the title of which is his oft-quoted definition of public relations.