Accounting Instruction YouTube Channel

Business Plan
• Maximize the value we can provide on the YouTube Channel given the restriction of the platform. We are not holding back content or constantly using sneaky sales funnels to drive traffic from the YouTube channel. Our business strategy is very transparent. We strive to provide maximum value, maximum free content (other than add revenue) allowed by the format of the YouTube platform. This business strategy is allowing us to earn income, grow, and provide the ability to give back with free content as we do so.
• Provide added paid content on our website that is over and above what we can provide on YouTube given the restraints of the platform, including:
• Easier searchability: Purchased courses will track your progress and make it easier to navigate the course. When using YouTube, we will need to do much more searching every time we leave the platform and come back to it. We will have to remember which video we were on in a playlist or what time stamp we were on in a video.
• More coherent structure: The ordering of the courses will be better formatted because we spend much more time ordering them. We also listen to feedback to improve them constantly. Ordering content using playlists is time-consuming and not easy, although we do our best.
• Static consistent content: In theory, the content in the courses will be yours for life unless there is a problem with the site, in which case we will do our best to fix it. Creating courses is what we do full time. The content on the YouTube page will change often given the current needs and the limitations of platform and space on it. If you want to use the content as a reference for future use, the courses are much more reliable then the YouTube content.
• Excel worksheets to download: In our experience, learners pick up the most knowledge and understanding by working the problems using Excel worksheets. We have spent a lot of time refining this process down.
• The Excel worksheets generally have at least tw..