The Central Intelligence Agency (CIA) has been raising eyebrows with its increasingly conversational and pop culture-filled social media presence, in recent months giving shout-outs to hit Hollywood films, game show hosts and other buzzy bits. And just last week, the agency added an Instagram account to its growing social shop.
After leaving all electronic devices in the car — nothing, not even a Fitbit, is allowed in its headquarters — ITK prepared to meet a hush-hush band of CIA social media mavens and maestros. But rather than a tight-lipped team decked out in trench coats and sunglasses, what we found was a rather ordinary crew cranking away in an otherwise normal-looking office.
“We’re never going to be see-through as a secret organization,” Barrett says with a laugh, “but we do use Twitter as a tool for approaching transparency.”