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Trini Amador on Brand Building

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First published at 20:57 UTC on September 10th, 2019.

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In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the higher, faster, longer and more reliable are the future cash flows. Brands are promises of value and, when the promise is kept, the result is delighted, enthusiastic and loyal consumers.

In this episode of the E4E Podcast (Mises.org/E4E), global branding expert Trini Amador explains how every business and every entrepreneur can methodically build a strong brand to deliver consumer value and unleash cash flow.

Show Notes: Mises.org/library/trini-amador-brand-building

Brand Uniqueness Blueprint (PDF): Mises.org/E4E_30_PDF

Economics For Entrepreneurs is also available on...
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