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Disney Starts The Streaming Wars With New Announcement

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First published at 17:19 UTC on August 9th, 2019.

#disney
#starwars
#tvnews

MatthewKadish

Matthew Kadish

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The streaming wars between major Hollywood studios preparing to launch their own OTT (Over The Top) direct-to-consumer apps has officially kicked into high gear as Disney has announced a competitive pricing bundle of Disney+, Hulu, and ESPN+ for the low price of $12,99. The move is directly aimed at undercutting rivals Warner Media and Netflix with a loss-leader strategy. Will it work? Or will it be Disney's biggest blunder? I break down Disney's bold strategy for its streaming services in this video.

Articles In Video:
https://www.theverge.com/2019/8/6/20757626/disney-plus-espn-hulu-bundle-price-date-streaming-service

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