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Sports Took a Big 'L' in 2020 From Woke Virtue Signaling - Yay, Internet Arguments! - Jody Bruchon
In the wake of the National Hockey League blacklisting a contractor's new hire because he previously did work for the Trump campaign, I said that the NHL would have to learn the hard way that alienating half of their audience is a bad idea.
Some fool in the YouTube comments tried to clap back, saying that all the major American sports were doing wonderfully now, implying that woke social justice nonsense didn't hurt them in any meaningful way. Ratings for the 2021 sports seasons may be rising, but a big chunk of that is a tide of hope that players will focus on playing sports instead of shoving woke virtue signaling nonsense down the throats of audiences nationwide.
Sports viewing took a big hit from coronavirus, sure, but the social disease of wokeness definitely played a large role that can't be denied. Even the poll used to downplay the harm done by player virtue signaling shows that politicizing sports played a significant role in chasing viewers away.
Sources:
NFL Ratings Slump Severely Affecting Network Advertising Revenues: https://deadline.com/2020/12/nfl-ratings-slump-affecting-network-advertising-revenues-report-1234655747/
2020 World Series Breaks Record For Least-Watched Of All Time: https://www.forbes.com/sites/tommybeer/2020/10/29/2020-world-series-breaks-record-for-least-watched-of-all-time/?sh=24d370a865b8
NBA TV ratings soar early in 2020-21, numbers that will define the season: https://sportsnaut.com/nba-tv-ratings/
NBA Playoffs: TV ratings down a stunning amount from last season: https://sportsnaut.com/nba-playoffs-tv-ratings/
NBA’s Ratings Drop Not Due To Blowback Over Players’ Activism, Poll Suggests: https://www.forbes.com/sites/tommybeer/2020/10/15/nbas-ratings-drop-not-due-to-blowback-over-players-activism-poll-suggests/?sh=4aa77a086b31
Marist Center for Sports Communication/Marist Poll Results & Analysis: http://maristpoll.marist.edu/marist-center-for-sports-communication-marist-poll-results-analysis/
Marist Center for Sports Communication/Marist Poll: http://maristpoll.marist.edu/wp-content/uploads/2020/10/Marist-Poll_Sports-Communication_USA-Complete-Survey-Findings_202010091420-1.pdf#page=4
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Category | Science & Technology |
Sensitivity | Normal - Content that is suitable for ages 16 and over |
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