How To Build A Successful Private Blog Network part 1 of 5

Starting from the absolute basics, we’ll be guiding you through how to setup, manage, and use a PBN in 2020.
What is a PBN?
A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine.
A money website is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website.
In its most basic structure, the finished result appears like this:
PBNS stands for ‘PBN Site’, referring to a website that is part of your private blog network.
One very important detail here is that each of the individual PBN sites are not linked to each other in any way. The idea of a private blog network is that the websites appear unrelated to each other, therefore natural links, as opposed to someone linking to their own website from their other websites.
2 Is it against Google’s guidelines?
Absolutely.The only time Google are going to tell you exactly how to rank is when they are advising you to use AdWords. But for ranking within the organic results, they are the worst source for information.
And I would do the exact same if I were in their position. Why tell you how to rank for free, when you make over $40 billion per year from ad revenue.
Does it work?Take a look at these headlines from September, 2014:
If it didn’t work, I’m sure Google wouldn’t be attempting to target them and scare people away from the strategy.
And yes, this was little more than a scare tactic, people are still building networks and ranking as easily as ever.
4 Why does it work?
Links are the most important ranking factor.
It turns out that backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality of search results.
That is a quote from Matt Cutts, when asked about excluding backlink relevancy from the algorithm.
What makes this strategy effective is the websites that form a PBN are regarded by Google as authoritative. You are not receiving links from some brand new website, nor a spammy untrustworthy one, you are receiving links from a popular website Google’s algorithm loves.
To understand how this works, here is a figurative example…
An initiative was launched in 2011 to help clean up the streets in Chicago. They had a website setup under cleanchicagostreets.com.
The initiative received a lot of publicity, they were featured on their local governments website and local news websites.
They raised enough publicity and money to follow through their plan. And they did, all within a year.
Now their website is no longer needed, and has become a pointless cost to renew the hosting and domain. So they leave it to expire.
This is a domain that has links from local government websites and local news websites. And because it has links from these highly trustworthy sites, Google also presumes this website is trustworthy.