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How To Build A Successful Private Blog Network - Part 4
Creating Posts
In the past, the method was to quickly write 300 words, include an image, and you’re done.
These days we take it to the next level while actually making it even easier on ourselves. There are now five types of blog posts…
Infographic Posts
Where you share an infographic, add an introduction, and write a conclusion or summary of what you learned from this
Video Reviews
Where you share a video (or multiple) and summarise / review the videos
Image Gallery
Where you share an image gallery and explain the images
Standard article
500-700 words with image or video
Introduction post
Having that mix of videos, image galleries, and infographics make it much more visually appealing.
Plus they make it even easier to write content, all you need to do is recap an infographic or add your own thoughts to it, much easier than researching and writing a whole new article.
Bonus Tip: Research some long-tail keywords and create SEO optimised content so it ranks well and brings in additional traffic and links. Our testing showed this increase the effectiveness of PBN links.
Creating Pages
There are numerous types of pages you can create, niche relevant ones are a good idea, but here are some absolute standard go-to ones if you need:
About – Write about the website, team, author, or all
Contact us – Explain why people should contact them and include contact form
Events / Workshops – For dates put “in 2 weeks” or “this sunday”, explain what the event is about
Advertising – Have information about advertising on the site and a contact form
Why we created XYZ – Explain the backstory of why the blog was created
FAQ – Answer frequently asked questions about the topic / website
Tips – Have a contact form with information about how to send an article tip in
Resources – Useful advice, links to useful authority sites/videos, book recommendations
Privacy Policy / Terms and Conditions
Make sure to mix up how you are naming these though across all your different websites, for example:
Rather than “about” it could be.. About us, About this website, About [sitename], What is this, Who are we.
How To Steal Free Content
As we’re already breaking rules, here’s an unethical (and illegal?) method people are using to get free content for their sites. Use this at your own discretion.
Remember the Wayback Machine we referenced earlier? It’s a great way for determining what the website used to be about.
Well, as well as doing this, you can also completely copy the contents of the previous website [of your domain]. You can do this by completely copying the website, which can be outsourced for a measly $5. Or you can simply copy and paste the content into your blog.
The reason this works is that the content is that the content is no longer being used, therefore not indexed by search engines. This can even pass manual reviews.
Anyway, once you have the content down, you need to do the final touches before it is ready to start linking, this part is called…
10 Site Structuring
Site Structuring
Even with the addition of content, your blog will look very “default”. You need to make it look like a real website someone setup to use.
This breaks down into 3 parts:
Logo
Navigation Bar
Sidebar
11 Linking To Your Money Site 1Recap – A money site is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website.
Once your PBN sites are up and running, you can start linking them to your money sites.
First, make sure you test them. I’ve got bad news:
Sometimes your domains will be toxic, meaning, they’ll not only provide no improvements, they’ll also cause your rankings to drop.
This shouldn’t happen often if you’re buying quality auction domains, but either way, make sure to test every site before fully adding it to your network.
Here’s an interesting guide on how to do this on Diggity Marketing.
Now let’s talk about creating the links…
Basic Strategy
There are multiple types of links based on the position they’re located:
Footer = Links from the footer of a website
Sidebar = Links from the sidebar of a website
Image = Links from an image (ideally with optimised alt text)
Contextual = Links from within content
With PBNs we’re focused exclusively on contextual links, meaning we’ll need to publish new content (i.e. blog post) on the website every time we want to create a link.
Ideally, this content should be relevant to your money site, and bonus points for including long-tail keywords to rank the content.
This isn’t always obvious, having a PBN site related to plumbing means you can easily link to a plumbing website. But what if you have a PBN site about web design for that plumbing website?
Then you’ll want to use “Niche Matching”.
Simply match the content to both niches, for example, let’s say you have five domains that were previously used as:
Personal weight loss journal site
Web designers blog
Legal advice site
Financial blog
Construct
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