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Asch Conformity Experiment

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First published at 22:30 UTC on October 29th, 2020.

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#conformity
#groupthink

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What Would You Do Under Group Misinformation? | Asch Conformity Experiment
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a ma…

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task importance, age, gender, and culture.

NORMATIVE CONFORMITY involves changing one's behavior in order to fit in with the group.

INFORMATIONAL CONFORMITY happens when a person lacks the knowledge and looks to the group for information and direction. Identification occurs when people conform to what is expected of them based on their social roles.

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