Cognitive Dissonance and its Impact on the Individual

Humans’ brains have the capability to take facts and interpret them as realities and occurring scenarios in the world, which is a characteristic unique only to human species and distinct from any other living organism. Ideas, thoughts, facts or any other piece of knowledge is called cognition; all humans have the ability to retain cognitions on a constant basis since we have the ability to retain and store information in our brains, which is known as memory. Once cognitions are truly accepted and known, they become beliefs in us that are guided by supporting evidence of their truth. Some examples of cognitions are that cakes are tasty and delicious; this cognition is true because we all know and have experience the tastiness of cakes’ flavours.