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Star Wars Is Dying Because It's Not Appealing To Kids

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First published at 15:35 UTC on August 13th, 2019.

#starwars
#disney
#galaxysedge

MatthewKadish

Matthew Kadish

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In a recent article over at Bloomberg, it was noted that kids are failing to engage with new Star Wars material, causing a dip in merchandise sales and box office revenue - not to mention the failure of the Galaxy's Edge theme park. Why is this happening, and is there anything Disney can do to reverse this trend? I analyze Disney's failed strategy in this video and postulate on how Star Wars can be saved.

Article In Video:
https://www.bloomberg.com/news/articles/2019-08-07/star-wars-is-struggling-to-win-over-the-marvel-generation

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