A letter to BTC-accepting merchants (Dash Embassy Update)

What kind of merchant is interested in cryptocurrency payments? There is no easy way to answer this question because every BTC-accepting merchant has an unique story behind his integration.
The Dash Embassy D-A-CH wants to talk to these 300 merchants for 3 reasons:
1. To understand why merchants are accepting Bitcoin.
2. To learn from their experience with cryptocurrencies as a payment method.
3. To tell them about the unique features that Dash offers to them.

And how do we want to reach out to them?
Have you ever received a cryptocurrency related e-mail from an entity that you have not yet established a relationship with? Have you clicked on it or have you deleted it because it is likely spam or something worse, maybe even a virus?
But what is with a letter? Would you open a letter when you receive one? You probably would, because letters are a much more serious form of communication and there can't be no virus in the mail.
We therefore hope that we will receive a much more positive feedback from reaching out via mail than it would be possible from online-marketing.
The packages will include informational material about Dash, some small merchandise and a “Dash accepted here” sticker. We will also provide support to every merchant that wants to know more about cryptocurrency, blockchain and dash and we will help them with the technical part of integrating Dash if they need help with it.
What are your thoughts on the path of action that we have chosen?