Business & Marketing Kryptonite (Avoid At ALL COSTS!) @TenTonOnline

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Transcription:

consequences of dishonesty in business

Know what's kryptonite for business owners? Insincerity. Dishonesty. Deceitfulness...this kinda stuff. And here's why: The most important thing your audience and your potential customers need before they can buy from you is just a single word: Trust. They have to trust you.

They have to trust that the product or service you're offering will ACTUALLY do what you say it'll do. Your potential customers don't have to like you...They don't have to even relate to you...in order to buy from you.

These sorts of things are very nice to establish and they do go a long, long way...but they're sort of the "sugar on top." What's absolutely needed -- consider it a REQUIREMENT before a customer will buy -- is Trust.

If we truly believe that a product or service will fix our painful problem, we don't have to like the person to buy from them (although we'd all prefer to buy from someone we like)...

...and we don't even have to relate to them if we truly believe we've found ..