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DC Cuts Ties with Diamond Comic Distributors
via hollywoodreporter.com
In a seismic shift for the comic book industry, DC has cut ties with Diamond Comic Distributors. The announcement was made via an email to retailers sent Friday morning, with the company telling customers that all orders for DC product will be fulfilled by Lunar Distribution and UCS Comic Distributors for periodical releases and Penguin Random House for graphic novels and collected editions.
An email sent to retailers explained, “We recognize that, to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC's distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC's overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.”
The message continued, “In the near term, Diamond will only be fulfilling orders placed through June 1 Final Order Cut-Off and will not solicit the sale of new DC titles further. To ensure a smooth transition for retailers, DC will suspend Final Order Cut-Off for June 8, making those books available to order on Final Order Cut-Off on June 15.”
A spokesperson from DC told The Hollywood Reporter, “After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship. Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC c..
