Reports of CAPTAIN MARVEL’s demise appear to have been premature as the film had an outstanding domestic opening weekend haul of $153 million. This fits right in the middle of the original $140-180 projections but vastly exceeded adjusted forecasts …
Reports of CAPTAIN MARVEL’s demise appear to have been premature as the film had an outstanding domestic opening weekend haul of $153 million. This fits right in the middle of the original $140-180 projections but vastly exceeded adjusted forecasts after lead actor Brie Larson’s performance during the films press tour. The film performed particularly strong in Imax where it collected $14 million domestically and an additional $22 million overseas. CAPTAIN MARVEL soared into the seventh largest opening for an MCU film right behind the three AVENGERS films, BLACK PANTHER, CAPTAIN AMERICA: CIVIL WAR, and IRON MAN 3.
The film cost $150 million to produce before marketing and is set to make a hefty profit, based in no small part due to its even stronger opening overseas.
CAPTAIN MARVEL opened in every major overseas market besides Japan and collected a whopping $302 million bringing its worldwide opening weekend total to $455 million. This represents the fourth largest overseas opening weekend of all-times behind only; THE FATE OF THE FURIOUS, AVENGERS: INFINITY WAR, JURRASIC WORLD and the final HARRY POTTER flick. The film did exceptionally well in the coveted Chinese market where it brought in just under $90 million.
There were concerns that a concerted effort to “review bomb” the film on Rotten Tomatoes and other sites would hurt the films performance like SOLO A STAR WARS STORY and 2016’s GHOSTBUSTERS reboot. While I personally never considered a campaign of this nature a threat to the films bottom line, I did think the negative press from Brie Larson could have a noticeable effect. The film was never in jeopardy of bombing like the GHOSTBUSTERS and SOLO films but CAPTAINMARVEL’s performance certainly speaks to the power of the MCU and its reputation for quality world-wide.
Now the MCU hasn’t been flawless, there have been a handful of lesser quality films like THOR: THE DARK WORLD, and IRONMAN 3 but none of those films destroyed a beloved character, or active..
