Propaganda: Netflix, Sigmund Freud, and Edward (PR) Bernays - Netflix and chill has become a major pastime for millions of people around the world. In addition to cheering on their favourite sports team engaged in mock tribal battles, watching endless Netflix series and films is a primary way many people switch off from reality.
Yet we have to understand that sport and entertainment is just the 21st century instalment of bread and circuses, designed to distract we the people from the fact that we are increasingly living in a global fascist system, which is becoming more overt by the day. You have no rights, but you can sit and watch football or Netflix all night, so don’t grab your metaphorical pitchfork.
Watching a little sport and entertainment is ok in my opinion – I like the UFC, football (or soccer), and series such as The Last Kingdom for instance. But too much entertainment is destructive, and you have to understand what entertainment is: namely, entertainment! It’s not reality.
Netflix and Bernays
Furthermore, with Netflix taking over the world, it is important to note the strange connection the co-founder of the company has to one of the greatest psychological manipulators of the 20th century. The co-founder and founding CEO of Netflix is Marc Randolph, or to give him his full name, Marc Bernays Randolph. And it is this middle name that is of note.
Marc Bernays Randolph is none other than the great nephew of Edward Bernays, the man who coined the term Public Relations (PR) and who himself was the nephew of the infamous psychoanalyst, Sigmund Freud. Bernays will be familiar to many of you, as the famed marketer has written or edited numerous blunt books about the influence marketers and social engineers have on the public consciousness.
In the opening passage to his 1928 book, Propaganda, for instance, a book that describes how the masses subconscious desires can be used to manipulate them, Bernays bluntly outlines the invisible hand of manipulation in society:
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
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Sources:
Marc Randolph, About https://marcrandolph.com/about/
Connie Loizos, Netflix co-founder Marc Randolph on the company’s earliest days, the streaming wars, and moving on, TechCrunch https://techcrunch.com/2019/09/18/netflix-cofounder-marc-randolph-on-the-companys-earliest-days-the-streaming-warsa/
Propaganda By Edward L. Bernays, Digital Library of India https://archive.org/details/in.ernet.dli.2015.275553/mode/2up
Edward Bernays The Editors of Encyclopaedia Britannica https://www.britannica.com/biography/Edward-Bernays
WILLIAM E. GEIST (1985) Selling Soap to Children and Hairnets to Women, New York Times https://archive.nytimes.com/www.nytimes.com/books/98/08/16/specials/bernays-selling.html
SOCIETY PREPARES GALA GREEN BALL; Many Debutantes and Women of Prominence Plan Event at Waldorf on Oct. 25. New York Times https://www.nytimes.com/1934/09/30/archives/society-prepares-gala-green-ball-many-debutantes-and-women-of.html
The political uses of fear - Edward Bernays and United Fruit, The Century of the Self https://www.youtube.com/watch?v=BI5RSptFAiA
Operation PBSUCESS, CIA https://www.cia.gov/readingroom/docs/DOC_0000134974.pdf
Sam Dean, Watch the Inventor of PR Explain How Bacon and Eggs Became an All-American Breakfast, Bon Appétit https://www.bonappetit.com/entertaining-style/pop-culture/article/watch-the-inventor-of-pr-explain-how-bacon-and-eggs-became-an-all-american-breakfast
Creative Commons:
Gage Skidmore https://commons.wikimedia.org/wiki/File:Marc_Randolph_by_Gage_Skidmore.jpg Creative Commons Attribution-Share Alike 3.0 Unported license https://creativecommons.org/licenses/by-sa/3.0/deed.en
