The recent forest fires in the Amazon basin have caused a side effect that is also important to look at. While the activity of the internet might not seem to be as important as keeping the rainforest alive, the fact remains that so many of us rely o…
The recent forest fires in the Amazon basin have caused a side effect that is also important to look at. While the activity of the internet might not seem to be as important as keeping the rainforest alive, the fact remains that so many of us rely on the internet and Google searching for our information, that the future of the planet is heavily influenced by what Google shows us when we search. I recently explained some of why Google’s search results are so skewed – they ultimately weight the results in favour of what they call ‘authority’ - so even if a page is less relevant to your search or not the highest quality page available, you may still see it at to the top of your search results due to the website it sits on being deemed ‘high authority’.
This is part of why people have been experiencing that when searching for information on the Amazon fires they actually get links to buy the company ‘Amazon’s tablets branded with the name ‘fire’. So as people’s passionate intent to protect themselves and help the planet drives them to search for information on Google, they are instead pushed to buy more products. Since the capitalist drive for ever more profit is likely behind some of the fires in the Amazon, this understandably does not sit well with environmentally conscious internetters.
Many web users have put out calls for Amazon (the company) to pay to help save the Amazon rainforest – but here’s the thing.. As long as humans can actually survive without the rainforest, it’s destruction FINANCIALLY BENEFITS the Amazon company. Why? A) The more cheap products come out of South America, the more competitive the market becomes and the more products are sold. B) The less important the Amazon rainforest becomes, the less traffic there is searching for that keyword and the less competition the Amazon company has in search engines to rank in results.
The destruction of the rainforest is a boost for the Amazon marketplace’s SEO programs. Their profit margin increa..
