Volkswagen has struggled to capture more than a small share of the market in the United States, only about 4.1% across its brands that include Audi and Porsche. Currently, China makes up over half of the company’s sales but it is on the backfoot as …
Volkswagen has struggled to capture more than a small share of the market in the United States, only about 4.1% across its brands that include Audi and Porsche. Currently, China makes up over half of the company’s sales but it is on the backfoot as Chinese manufacturers capture increasingly more market share. The most profitable segment of the US auto market is SUVs and pickup trucks. Volkswagen is making a huge bet on the USA and electric vehicles by resurrecting the Scout brand, a defunct property of Navistar which is acquired in 2020.
To be fully transparent, I worked at Navistar, and witness Volkswagen acquiring the company. International Harvester, which would become Navistar, produced the Scout from 1961 to 1980.
My concern is there is not going to be a gas or diesel version, the Scout will be all electric. Business Insider had an article about a Rivian owner that was stranded in Upstate New York when his vehicles died driving in a snow drift.
The vehicle should have drain holes in the floorboards, no carpets, so you can wash the mud out with a garden hose.
Works Cited:
https://www.wsj.com/articles/volkswagen-bets-an-old-suv-can-help-it-win-over-americans-85319f04?mod=hp_listb_pos1
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