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How to have Integrity in Business and Marketing

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First published at 06:52 UTC on April 6th, 2018.

Matt Cook

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Our next video is all about being a good business person and an honest business person: keeping your integrity when marketing a product.

Starting a business, planning, and building your product is hard. That is not the end of it.

You must market…

Our next video is all about being a good business person and an honest business person: keeping your integrity when marketing a product.

Starting a business, planning, and building your product is hard. That is not the end of it.

You must market effectively as well to succeed. It can be tempting to base your ads on the best, highest possible outcome of your project and sell your customers the moon and the stars. Is that being honest?

In this video, I talk about walking the balance between being an effective marketer and an honest business person. What is dishonest marketing? How can you avoid slipping into dishonest marketing?

Where is the line in marketing with integrity?
I go over my own experiences marketing with integrity, what I have seen other businesses do, and my take on how you can start your business on strong, honest footing.

Subscribe for more!

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