FrescoData programmatic display ads
Frescodata display advertising services help your business to reach the right audience with targeted display ads on Google and other display networks. Click here to understand what are Display Ads https://www.frescodata.com/blog/what-are-display-ads-the-complete-guide/
Benefits of Display Advertising
Diversity is number one. You can do plenty through programmatic display advertisting, as they come in all forms, shapes, sizes, and colors you can imagine. You can either make them fun with interactive games with bright colors, or you can make them soberer, collected, with a darker color palette and only the actual wording. They are also highly reachable – since, with the click of a mouse on Google Ads, you can send your ad to millions of web pages all over the internet. Or even create redirection pages: when someone clicks on any website or ad, they are redirected to a page with your ad. Opting to close it, the page opens space for their desired destination.
Targeting is also made much easier by display ads since it gives your potential customers’ visual aid to remind them of your brand and product. Not to mention you also get to place your ads in all the right places, making sure not only a significant amount of people will see your ads but also the maximum number of individual people that fit your target (or desired) audience. Geofencing also has a place in this, depending on the need that a specific population sees a particular ad.
Display ads also have their efficacy comprised, have massive coverage, and their impact is easily measurable by tools such as Google Ads. Display ads saw a rise of 15% in growth in mobile ads in 2020 alone, according to Bannerflow research. The same study also pointed out a surge in video ads, a more cost-effective display marketing technique, as bits and pieces of the video can be further used to image display ads.
Moreover, even though there is an increasing amount of ad blockers available, companies such as FrescoData keep bypassing them through technology that detects them and requires them to disable them before proceeding to the page. This makes ads much more seen by customers – especially when they’re intrusive, popping in the front of the screen, and requesting action to disappear. The same Bannerflow research also points out an 8% increase in click-through display ads compared to 2019 with 2018. The high personalization of these ads is also responsible for a rise in clicks.
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