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How Google drains Americas fresh water - the real price of Google's targeted ads

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First published at 23:06 UTC on November 2nd, 2017.

The Hated One

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Google drains 1.5 million gallons of water every day from Coastal South Carolina aquifers to cool its data center. Together with its 4 million gallons of tap water withdrawal, Google is by far the third largest consumer of fresh water resources in the counties surrounding Charleston. Thus Google uses increasingly scarce fresh water to cool its Goose Creek data center in Berkeley County, only to deliver you targeted advertisements. Google trades water for marketing.

The Charleston aquifer is is currently non-sustainable, because discharge of groundwater exceeds rates of recharge. Despite dropping water levels, Google still went ahead to tap into the aquifer, further escalating the already alarming downward trends.
Google is not the biggest consumer of fresh water, but it is the one that's most redundant. Farmers need to water to grow food, people need groundwater to drink. But we don't to spent fresh water so that Google can track us for their own marketing needs.

Do you think that depleting fresh water resources to cool data centers should be allowed or not? Currently there are almost no regulations regarding groundwater withdrawals, so Google can take as much ground to cool its Goose Creek data center In Berkeley County, South Carolina, as they want.

Sources

Google's controversial groundwater withdrawal sparks question of who owns South Carolina water
http://www.postandcourier.com/news/google-s-controversial-groundwater-withdrawal-sparks-question-of-who-owns/article_bed9179c-1baa-11e7-983e-03d6b33a01e7.html

Data centers waste vast amounts of energy
http://www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html

Regulators OK aquifer plan clearing way to act on google
http://www.postandcourier.com/news/regulators-ok-aquifer-plan-clearing-way-to-act-on-google/article_f8aa2ef0-364b-11e7-a882-b7dcd690ac42.html

USGS Charleston aquifer study
https://www.usgs.gov/centers/sa-water/science/simulation-groundwat..

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