Edward Louis Bernays (1891 – 1995) was an Austrian-born pioneer in the field of public relations and propaganda, and he was referred to as the “Father of Public Relations.” Bernays was one of the first to attempt to manipulate public opinion using t…
Edward Louis Bernays (1891 – 1995) was an Austrian-born pioneer in the field of public relations and propaganda, and he was referred to as the “Father of Public Relations.” Bernays was one of the first to attempt to manipulate public opinion using the subconscious. This was done by cleverly combining the ideas of two psychologists specializing in crowd psychology, along with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud.
At its core, it represents little more than a particularly brazen set of techniques to manipulate people to get them to do your bidding.
Its underlying purpose, in large part, is to make money. By convincing people that they want something they do not need, Bernays sought to turn citizens and neighbors into consumers who use their purchasing power to propel themselves down the road to happiness.
However, without a moral compass, such a transformation promotes a patronizing and ultimately cynical view of human nature and human possibilities, one as likely to destroy lives as to build them up.
Bernays’ book (propaganda - 1928) has a dark element to it. Propaganda uses psychology to form a weapon that can force people to act against their morals or best interests.
Mind control comes to us courtesy of Bernays and Freud. To put his statement in simple terms, Bernays has pioneered a tool for the invisible government to control democracies.
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Sources:
https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393
