How to sell an epidemic: a Marc Van Ranst conspiracy theory, explained

In front of an audience of experts, Van Ranst explained how he made sure he was the reference point for various media during that period, using the slogan “one voice, one message.”

“You have to be omnipresent, the first day or days,” he said. “In order to attract the attention of the media, you make an agreement with them: you will tell them everything, and if they call you, you pick up the phone.”

He explained that, by doing so, there will be maximum coverage, and the media will not look for alternative voices. “If you do that, it will be much easier to convey the message.”