Trying Del Taco "Beyond Meat" For The First Time Like:

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Del Taco announced Wednesday that its jump into plant-based meat has been an enormous success. According to a spokesperson for the company, the Beyond taco was one of the most successful product launches in the company’s history, with two million sold so far. The reception to its new Beyond products has been so enthusiastic that Del Taco is launching additional Beyond products — the Beyond 8 Layer Burrito and the Epic Beyond Cali Burrito. The Beyond Meat team doesn’t just believe they’ve found a niche — they say they’ve figured out the “Future of Protein.” New breakthroughs in food science have made it easier to imitate the flavor and texture of real meat. The impressive sales figures from their product launches so far suggest that, at least for now, it’s a future consumers want a taste of.
-- Del Taco’s meatless meat tacos: a surprise fast-food hit (Jun 20, 2019, 7:10am EDT) -- https://www.vox.com/future-perfect/2019/6/20/18691964/del-tacos-meatless-tacos-beyond-meat-taco-bell