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First published at 00:49 UTC on July 16th, 2021.

AmyofAlexandria

subscribers

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Advertising is at the heart of what is wrong with the internet today. Ad based revenue is the primary business model for the web and it is fraught with corruption due to opacity and mis aligned incentives. Digital advertising is like a ticking time bomb at the heart of the internet - arbitrage, fake impressions, fake inventory & a real time bidding system similar to the systems involved in the 2008 financial collapse threaten the foundational economy of the web.

Blockchain and Web 3 will restructure the technical foundation of the web and fix the incentive alignment. The future of influencer marketing, digital advertising and how to monetize your app will transparent and respect the digital privacy of both the creator and their audience. It will also make the system much more efficient and eco-friendly. Blockchain for the win!

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Special thanks to Grant for the Web for supporting this episode. Grant for the Web is a fund to boost open, fair, and inclusive standards and innovation in Web Monetization.

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Research & Attribution
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet: https://us.macmillan.com/books/9780374538651
Texas Bitcoin Conference: https://youtu.be/prz6ILpLNLE?t=2075
Elon Musk meme: https://bitcoin-takeover.com/bitcoin-in-2021-principles-vs-number-go-up/
1929 image source: https://www.history.com/this-day-in-history/stock-market-crashes
2008 image source: https://www.petertasker.asia/articles/how-the-lehmanshock-revived-japan/
Big short screenshots: https://twitter.com/acupunctureUSS/status/1046037229011955713?s=20
"Save icon" image source: https://commons.wikimedia.org/wiki/File:3.5%22_floppy_disk.jpg
CD image source: https://commons.wikimedia.org/wiki/Compact_disc
“This program brought to you by” footage: https://www.youtube.com/watch?v=adGf8MV69as
Ad rates data: https://www.shaunpoore.com/youtube-sponsors
Ad rates data: https://medium.com/internet-creators-guild/brand-deal-17e60288ea65