Kit Kat ad 1997

Kit Kat ad
Datum van opname: 1997
Bron: pal vhs

The iconic slogan “Have a break, have a KitKat” is a well-known advertising phrase created by Donald Gilles, an advertising executive at JWT London, in 1957. The slogan was first used on television in the UK in 1958 and has remained a staple of KitKat campaigns ever since.

The phrase has a dual meaning that aligns perfectly with the product: “Break” refers to the act of breaking the chocolate bar, as well as taking a break or rest. This double meaning is the core concept of the slogan “Have a Break”. The phrase is an invitation to the consumer to take a break from their daily routine and indulge in a delicious KitKat bar.

The slogan has been used in various advertising campaigns over the years, often featuring people taking a break from their daily activities to enjoy a KitKat. The phrase has become synonymous with the brand and is widely recognized around the world.

In essence, “Have a break, have a KitKat” is a call to take a moment to relax, recharge, and indulge in a tasty treat.