1974 McDonald's Ingredients Jingle

In 1974, McDonald’s released a new commercial with a jingle to market its Big Mac sandwich. This is an aspect of the idea of “content marketing,” a subsidiary of “experience management.” “Experience management” has accomplished devastatingly significant cultural disruptions since its implementation. The most significant of these is the replacement of traditional cultural symbols with corporate economic symbols. Where coats of arms once hung, now corporate logos light up. Where folk songs were once sung, now people recite burger ingredients. “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions; on a sesame seed bun” became a contemporary “folk song” in service of a corporate behemoth, rather than a unique people and culture they created.