Imagine you dedicated your life to environmentalism and all of its assumptions. Then imagine you realize those assumptions are all wrong. What would you do? Entrepreneur Brian Gitt tells his personal story and where it led him.
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Script:
Just because you feel like you’re doing the right thing doesn’t mean you are. I have dedicated most of my life to protecting the environment. But I went about it the wrong way. I thought I was acting morally, protecting the well-being of people and the planet. In fact, I was harming both.
I believed solar and wind power were the future—our only hope of avoiding environmental catastrophe. Fossil fuels were the enemy, extracted from the earth by greedy companies plundering the land, polluting the air, and destroying ecosystems.
Keeping the wilderness as pristine as possible was my passion.
Ever since I was a teenager, I loved the outdoors. I led mountaineering expeditions in Alaska, spent months backpacking in the Rockies, and climbed the highest peaks in national parks. I only took jobs that I thought would protect the environment.
I started a company that built composting systems for cities and businesses.
I served as executive director of an organization that championed green construction policies.
And then I became CEO of a consulting firm that worked on making homes more energy efficient.
At that time, the Obama administration had earmarked billions of dollars in federal funding to create jobs in the energy sector, and my company won multi-year contracts valued at over $60 million.
I thought I was making a real difference in the world. I was surrounded by smart, successful, ambitious people who shared my beliefs and my heartfelt desire to change things. And my company had lots of money and lots of government support.
There was only one problem: our project to build more energy-efficient homes was an utter failure.
Making home energy impr..
