Jon Derkits, VP of Brand Growth at Forum Brands. Scaling. Raised more than 127 million in fundings Amazon background. Marketing. Logistics. Advertising. Basics.
00:00 How to Grow Amazon Sales with Forum Brands FBA Aggregator
00:30 Jon Derkits as …
Jon Derkits, VP of Brand Growth at Forum Brands. Scaling. Raised more than 127 million in fundings Amazon background. Marketing. Logistics. Advertising. Basics.
00:00 How to Grow Amazon Sales with Forum Brands FBA Aggregator
00:30 Jon Derkits as an Amazon expert
02:46 Do they use the 80/20 rule in Amazon
04:43 What's something about Amazon that people don't hear about very often
06:43 Why do some of the aggregators operate in the shadows at first
09:21 When trying to scale brands, what are some of the things aggregators do that some can pickup
11:00 What separates between brands that do 5K/mo, 50K/mo, or 500K/mo
12:30 Do you think there's a particular basic that gets overlooked
14:51 Are there brands that you took care in, turning 50K/mo and want to turn them into 500K/mo
17:00 1-percent improvement guy over measure twice cut once a guy
18:51 What's your Moneyball strategy
19:49 Should people raise their prices on Amazon
21:06 Do you guys have bought any brands that had too many variations
21:55 What's the max number of variations
22:23 What other tips or tricks somebody could incorporate this month into their strategy
22:57 3 rules for managing out of stock on Amazon
25:15 5-minute hack for Ads
26:26 Which these areas are the first one a brand owner should offload, PPC, SEO, Logistics, Design, Catalog Troubleshooting
27:24 Strategy on SEO and indexing
28:38 Do you guys have a matrix for the number of KWs a product has to index
29:40 Based on how you search on Amazon you get different results
31:40 As an aggregator, what are the metrics Forum Brands seeking to those who want to sell their brands
32:34 What's a unique thing that Forum Brands do
34:28 If I'm a brand owner and want to sell to Forum Brands, where do I next
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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
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