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SAS - What is truly Scandinavian

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First published at 20:42 UTC on February 13th, 2020.

#banned
#getwokegobroke
#scandinavian

News and Politics

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The famous commercial from SAS (Scandinavian Airline Systems) pissing on all things scandinavian. Originally published on youtube on February 11th 2020, and taken offline less than a day later because of the expected backlash from real scandinavians…

Credits (https://adland.tv/adnews/sas-what-truly-scandinavian-nothing-2020-242-denmark):

Agency: & Co.
Creative Director: Robert Cerkez
Account Director: Morten Fabricius
Account Manager: Mette Kruse
Head of Brand Activation and Social: Morten Saxnæs
Media Strategist: Rasmus Philip
Art Director: Lea Flodgaard, Katrine Winblad
Copywriter: Mathias Trads, Kristel Krøier, Joachim Juel Ulrich
Agency Producer: Filippa Borg
Graphic Designer: Anders Martin Jensen
Interactive Producer: Palle Aufeldt

Production Company: New Land
Director: Gustav Johansson
Executive Producer: Sara Samsøe
Producer: Adam Holmström
DOP: Jasper Spanning
Focus Puller: Peter Topsøe, Henrik Lyngbo, Stickan Olsson
Editor: Sam Ostrove
Editor Assistant: Martin Zaar
Colourist/Grader: Nicke Johansson
VFX & Online: Kalle Lundberg
VFX Animation: Per Helin
Music Composer: Pierre Riddez
Sound Design: Anton Ahlberg
VO: Elisabeth Garden

Client - SAS

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