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Rhyme-As-Reason Effect - Psychology Term Of The Day

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First published at 10:55 UTC on September 17th, 2018.

JEvH

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Simply put, the Rhyme-As-Reason Effect, also known as the Eaton-Rosen Phenomenon, means we tend to believe that a statement is more believable if it rhymes. This seems to happen because rhymes can be more easily remembered, and processed by the brai…

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