Fright Night (1985) ( Blu-ray from @Eurekavideo @twilighttimedvd )

The first thing I saw on Fright Night was the promotional poster. Back in the days of the video store the promotional poster was the key bit of merchandise to push a film, we had trailers on the beginning of rentals and occasionally there would be TV advertisements, but mainly it was the poster. Originally rentals were cheap and people could afford to pick up films for no other reason than they liked the cover or the blurb on the back of it intrigued them. As rental prices increased people were less likely to do this and this meant there were less and less obscure titles on the shelves. In my opinion this is one of the things that killed the rental market. But while it was going strong the poster was the key to a lot of renter’s interest.