The Long Tail of Star Wars Fandom - How Disney is killing the value of the franchise

First published at 22:47 UTC on June 13th, 2018.

The distribution of money spent by Star Wars fans is not equal, and if you ignore the long tail - those fans who spend large amounts of money, you may be harming the value of your franchise, even if you sell more movie tickets.

SensitivityNormal - Content that is suitable for ages 13+