The Long Tail of Star Wars Fandom - How Disney is killing the value of the franchise

David V Stewart

First published at 22:47 UTC on June 13th, 2018.
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The distribution of money spent by Star Wars fans is not equal, and if you ignore the long tail - those fans who spend large amounts of money, you may be harming the value of your franchise, even if you sell more movie tickets.
http://fortune.com/2018/01/18/with-star-wars-toys-the-force-is-strong-but-retail-sales-arent/

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CategoryMusic
SensitivityNormal - Content that is suitable for ages 13+