WINNING BACK Comic Fans: Marvel & DC’s Greatest CHALLENGE

Marvel and DC drove away most of their most loyal comic book fans the past decade. Now they need to meet a bigger challenge then finding new comics readers. Winning back comic book fans they told, in no uncertain terms, they didn't want the past decade. Both Marvel and DC appear to be turning to smaller, alternative Ultimate universes to bring back lapsed fans. But will many of them even know these comics exist after Marvel and DC sent them packing? Wes and Eric Breen discuss what's broken the industry and explain why it's a monumental challenge bringing back lapsed comic fans. Winning back comic fans, Marvel and DC's greatest challenge.

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