A Interview with Ernst Zundel on Canadian Television.
Text below derived from Wikipedia https://en.wikipedia.org/wiki/Ballpoint_pen
Postwar proliferation
Following World War II, many companies vied to commercially produce their own ballpoint pen …
A Interview with Ernst Zundel on Canadian Television.
Text below derived from Wikipedia https://en.wikipedia.org/wiki/Ballpoint_pen
Postwar proliferation
Following World War II, many companies vied to commercially produce their own ballpoint pen design. In post-war Argentina, success of the Birome ballpoint was limited, but in mid-1945, the Eversharp Co., a maker of mechanical pencils, teamed up with Eberhard Faber Co. to license the rights from Birome for sales in the United States.
During the same period, American entrepreneur Milton Reynolds came across a Birome ballpoint pen during a business trip to Buenos Aires, Argentina. Recognizing commercial potential, he purchased several ballpoint samples, returned to the United States, and founded the Reynolds International Pen Company. Reynolds bypassed the Birome patent with sufficient design alterations to obtain an American patent, beating Eversharp and other competitors to introduce the pen to the US market. Debuting at Gimbels department store in New York City on 29 October 1945, for US$12.50 each (1945 US dollar value, about $174 in 2018 dollars), "Reynolds Rocket" became the first commercially successful ballpoint pen.Reynolds went to great extremes to market the pen, with great success; Gimbel's sold many thousands of pens within one week. In Britain, the Miles Martin pen company was producing the first commercially successful ballpoint pens there by the end of 1945.
Neither Reynolds' nor Eversharp's ballpoint lived up to consumer expectations in America. Ballpoint pen sales peaked in 1946, and consumer interest subsequently plunged due to market saturation. By the early 1950s the ballpoint boom had subsided and Reynolds' company folded.
Paper Mate pens, among the emerging ballpoint brands of the 1950s, bought the rights to distribute their own ballpoint pens in Canada. Facing concerns about ink-reliability, Paper Mate pioneered new ink formulas and advertised them as "banker-approved". In 1954, Parker Pens released "The Jotter" — the company's first ballpoint—boasting additional features and technological advances which also included the use of tungsten-carbide textured ball-bearings in their pens. In less than a year, Parker sold several million pens at prices between three and nine dollars. In the 1960s, the failing Eversharp Co. sold its pen division to Parker and ultimately folded.
Marcel Bich also introduced a ballpoint pen to the American marketplace in the 1950s, licensed from Bíró and based on the Argentine designs.Bich shortened his name to Bic in 1953, becoming the ballpoint brand now recognized globally.Bic pens struggled until the company launched its "Writes The First Time, Every Time!" advertising campaign in the 1960s. Competition during this era forced unit prices to drop considerably.
https://en.wikipedia.org/wiki/Ballpoint_pen
