BRAINWASHING THROUGH MEDIA - Marshall McLuhan '60 Pop/Mass Culture: American Perspectives

Marshall McLuhan 1960 Popular/Mass Culture: American Perspectives - The Communication Revolution
Producer: United States. Department of Health, Education, and Welfare. Education Division. Office of Education.

Description:
The Communications Revolution (1960) is a panel discussion between Marshall McLuhan and two other academics, Edgar Dale and Keith Tyler, and cultural critic Gilbert Seldes, who chaired the panel. The event took place at the third annual Conference on the Humanities on October 28-29, 1960 at Ohio State University. The general theme of the conference was “Popular/Mass Culture: American Perspectives.” McLuhan, already well-known for his views on electric media, was the central focus at the conference and gave a keynote lecture on the first day titled “Technology, the Media, and Culture,” the text of which can be found in Understanding Me: Lectures & Interviews (2003), pp. 13-33".

One of the most charismatic, controversial and original thinkers of our time whose remarkable perception propelled him onto the international stage, Marshall McLuhan is universally regarded as the father of communications and media studies and prophet of the information age

Biography
McLuhan was still a twenty-year old undergraduate at the University of Manitoba, in western Canada, in the dirty thirties, when he wrote in his diary that he would never become an academic. He was learning in spite of his professors, but he would become a professor of English in spite of himself. After Manitoba, graduate work at Cambridge University planted the seed for McLuhan’s eventual move toward media analysis. Looking back on both his own Cambridge years and the longer history of the institution, he reflected that a principal aim of the faculty could be summarized as the training of perception, a phrase that aptly summarizes his own aim throughout his career.

Understanding Media, first published in 1964, focuses on the media effects that permeate society and culture, but McLuhan’s s..