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Transcription:
how to interview potential customers
Here's yet another approach to market research: Just ask! Yes, simply ask people -- what a concept! It's so simple that it's very often completely overlooked. But the trick here to make sure that you're asking the right people.
That is, people who are members of the target market you want to serve. Asking Auntie Kathleen, your friends at the pub, or the old-timers who feed the pigeons down at the park won't do you much good if they aren't the sorts of people your business will be serving.
They don't have the problems your target audience has. They don't struggle with the same issues. So while it may be well intentioned, their input isn't very useful. What we want here are hard facts, not opinions, right?
So instead, consider interviewing a handful of people who are members of the audience you're serving. Meet them for coffee or online via Zoom or Skype. Ask them about their challenges, what drives them crazy, and what results they want for themselves.
Ask them things like, "What are you having a hard time with related to...?" and "What's your ..
