Are SKUs Case Sensitive in Seller Central? YES (FBA Data Tutorial)

First published at 20:37 UTC on December 7th, 2021.
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I couldn't agree more with keeping SKUs all CAPs. The last thing anyone ever thinks about when cross-referencing SKUs in Google Sheets/Excel is if the formulas they're using are case sensitive (some are, some aren't).
Also, Seller Cent…

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CategoryBusiness & Finance
SensitivityNormal - Content that is suitable for ages 16 and over
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