Who Nudges The Nudgers? - Applied Behavioural Scientist Patrick Fagan

BIG PICTURE interview series

Patrick is an accomplished applied behavioral scientist with over a decade’s experience ‘turning minds into money’. That is, he takes psychology academia and practically applies it in the real world. We spoke together on a panel and I was impressed by his presentation in dissecting the behavioral strategies used by the WHO and governments during the covid period.

For over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of techniques, such as implicit testing, psychometrics, projective interviews, behavioral experiments, biometrics, and more.

In this candid personal interview he describes his personal dilemma working as a leading player in the industry of social influence and methods use to 'nudge' the public opinion for clients, when so many of these techniques have been turned on the public over the last 3 years. When rendering this service to Coca Cola to sell product, it's a straight forward purpose, but when the government went all out of covid in a moral crusade, it raised concern.

The WHO was coordinating lockdowns, masks and the jab rollout with sophisticated psychological messaging strategies that Patrick was familiar with. He breaks it all down in this epic interview on social influence tactics from the industry's best.
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"If you don't want to get tricked by the magician, don't go to the show"